The Internet has broken down walls. It is now possible for even a small firm to have a global presence. Global reach is another matter, however, and requires solid international connections. Association is key, according to Crosley+Company's Gale Crosley, CPA, listed as among the 10 Most Recommended Consultants in INSIDE Public Accounting and among the Top 100 Most Influential in the Profession in Accounting Today.
“With the continuing evolution of global markets, active involvement in an international association will be the single-most important strategic move a firm can make, whether large or small,” Crosley said.
Membership in CPAConnect provides access to the international reach of CPAmerica and Crowe Global.
Firms that want to hang on to existing clients continually strive to find new and better ways to serve those clients. Membership in an association that offers sharing opportunities provides access to fresh ideas and best practices. The single-office location of many smaller firms may cause clients to perceive that there may be limits on the types of matters a firm can handle.
Through affiliation with an association, the firm’s “small fish in a big pond” dilemma is turned around. The firm can now leverage the power of hundreds – even thousands – of expert connections across a broad array of industries and specializations.
An engaging three-day event you won't want to miss.